As the world moves into a post-COVID phase, building your sales and marketing strategy and driving effective implementation of that strategy has never been more important.
Development of a solid sales and marketing strategy is a critical first step. This includes identifying your target customer segments, effectively differentiating from competitors and engaging a compelling value proposition. From here, the marketing mix can be aligned to create the best platform for your sales efforts.
The second step is aligning the business development and sales processes so that the whole sales team is working according to best practises. Your team needs to attain best practises in lead generation, first meetings, discovery meetings, collaboration meetings and to produce engaging value-based proposals. They need to be working according to a clear sales model with the right performance metrics for accurate planning and follow up purposes.