In response to overwhelming demand, this week saw five separate Sales and Marketing Strategy masterclasses kick off, with over 140 people registered from 110 different companies. Initially planned as a single masterclass, interest in the event exceeded our expectations. Registrations continued to grow every day and masterclasses were added to satisfy the clear need.
The Sales and Marketing Strategy masterclass is the first of two masterclasses in the Sales and Marketing series. This first masterclass gives participants the opportunity to identify their target customer segments, effectively differentiate from competitors and engage a compelling value proposition. From here, the marketing mix can be aligned to create the best platform for their sales efforts. The Sales and Marketing masterclass series is being facilitated by 1000 Steps and runs over 5 weeks with the final sessions wrapping up on 22 July.