The final session of our Intellectual Property masterclass concluded today. This is the second time that we have run this program and we are delighted to see great results this time around as well.
In the second session, we delved into the importance of ensuring IP strategy is consistent with and is related to other key strategies – technology, business, operational, marketing, HR and the like. We looked at how to apply or transfer IP and related technology to another party so that benefits can be shared.
Today’s session considered licensing from both the technology owner and the technology user perspectives and how to achieve a win/win result. And then looked at what IP means in the international context.
A content-packed program is further supported by the offer to each attendee of separate 1-on-1 sessions with our experienced facilitators to confidentially discuss any commercially sensitive matters.