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The question of what IP should be protected and how it should be protected is one of the hardest ones for businesses to answer. Participants in the Intellectual Property masterclass that started today will be helped to answer this question. Today’s session focussed on how best to protect creative efforts and maximise value for the company and the potential IP lifecycle from concept to commercialisation.

The course has again been offered for free as this masterclass is fully subsidised by METS Ignited (valued at $2,000).

Its running over 3 x 2-hour sessions with an optional 1 on 1 session to discuss more confidential IP matters.