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I suspect that many companies undervalue their IP or are unaware of the types and opportunities associated with IP so the more people aware of this the better.” This was an observation from one of the people attending the Intellectual Property masterclass that had its final session today.

With a curriculum including IP protection, development of IP, IP strategy and portfolio management, commercialisation of IP, licensing and IP for international markets, participants in this masterclass had the opportunity to build awareness and understanding.

The success of this was reinforced by another participant’s comment “During the course, there were a number of AHA moments where something clicked and I realised what I could have done better in the past.

And for those that need to delve more into any confidential aha moments or IP issues that weren’t appropriate for the open forum, 1-on-1 sessions are available to participants over the next weeks.